Wednesday, January 26, 2011

After FTC Settlement, LifeLock Refund Checks Going out

The check is in the mail for nearly a million LifeLock customers,
after the provider of identity-theft protection services settled
accusations of deceptive advertising.

The checks, for US$10.87, started going out Wednesday, according to
the U.S. Federal Trade Commission, which is managing part of the $12
million settlement.

LifeLock drew attention after CEO Todd Davis published his Social
Security number in company advertisements, saying he was so confident
in his company's services that he was making it public. It was later
discovered that Davis had become the victim in at least 13 cases of
identity theft.

The FTC and 35 state attorneys general accused LifeLock of making
false claims, saying it didn't protect against some of the most common
types of identity theft, such as theft from existing bank accounts.
They reached a little settlement with LifeLock in March and the checks
are being mailed as part of that settlement.

In March, LifeLock said it was pleased with this agreement because it
set advertising guidelines for the entire identity-theft protection
industry.

The checks are being sent to 957,928 people who signed up for
LifeLock's $10-per-month identity-theft protection service. Customers
will have 60 days to cash their checks. The refund's administrator has
set up a toll-free number for people with questions at 1-888-288-0783.

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